The idea behind The Pitch Agency is for ideas to progress straight through to commissioners, but often the development process can be a long and tortuous one. I once worked on the development for a show that started off as one idea with a major terrestrial broadcaster then over the period of over a year moved between most broadcasters, changed considerably in its format and even returned to the original broadcaster in its new format. That’s why we’re especially keen for ideas that can avoid this problem – bold, brave, inspiring ideas that can’t be done any other way.
If you have an idea and it changes considerably during development then naturally production companies want to see that reflected in more IP/Production Fee for themselves. And judging what is fair can become a difficult process in itself.